The new renovation of the former Taj Mahal is a collaborative affair between capital, free enterprise and government. It’s an action-packed, emotionally charged, influence-laden affair, a symbol of one more rebirth for Atlantic City. This is obviously no ordinary hotel and casino. On Thursday morning, June 28, the tribe, along with Hard Rock International and local and state officials, opened its new hotel/casino complex on the Atlantic City boardwalk.Įschewing the usual tired tradition of ribbon-cutting, they celebrated with a 21st-century “guitar-smashing.” Thirty stringed instruments were slammed and splintered simultaneously while Max Weinberg, drummer for Bruce Springsteen’s E Street Band, syncopated mercilessly in the background. The tribe operates six casinos in Florida, including one of the industry’s most profitable, in Tampa. I have seen the future of Atlantic City, and its name is Hard Rock.Īs in the Hard Rock Hotel & Casinos, wholly owned since 2007 by the Seminole Tribe of Florida. This project is more than a gaming and entertainment Mecca – it is a venue that offers real community solutions to urban life in the 21st century: Editor’s note: Last week I was a guest at a press conference, “guitar-smashing” and grand opening at the Hard Rock Hotel & Casino in Atlantic City.
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